Alzheimer’s Research UK announces partnership with Cadbury

Graphic showing six Cadbury bar designs from over the years. At the top is a logo that reads 'Cadbury, yours for 200 years'

By Olivia Lewis | Tuesday 09 January 2024

On Monday (8 January) household brand, Cadbury, announced its 200th anniversary plans for 2024 and partnership with Alzheimer’s Research UK.

In celebration of its 200th anniversary this year, Cadbury has released limited-edition Cadbury Dairy Milk Bars, as well as donating £200,000 to the UK’s leading dementia research charity.

The bars – in store from now until April – feature iconic designs from bars of the past, from 1915 to present day. To mark the special partnership with Alzheimer’s Research UK, the bars also feature the charity’s logo on the retro packs.

For two centuries, Cadbury has delighted the nation with its confectionery and generosity and has played a role in creating shared memories across generations. Cadbury has chosen to partner with Alzheimer’s Research UK for this milestone anniversary to help drive awareness for the search for a cure for dementia and keep treasured memories alive for longer.

The £200,000 donation will be used to support Alzheimer’s Research UK’s mission to accelerate progress for a cure for the condition.

As well as retro packaging, the limited-edition Cadbury Dairy Milk Bars will display information about the organisations’ partnership.

 

Hilary Evans, Chief Executive at Alzheimer’s Research UK, said:

“Alzheimer’s Research UK is very excited to work alongside Cadbury, a brand deeply rooted in the history and memories of many. The release of their limited-edition Dairy Milk bars is an important part of our partnership with Cadbury, and I hope that the public enjoy picking up these iconic retro bars, sparking old memories and creating new ones.

“It is a special partnership for me as my dad’s family are from Birmingham and a number of my relatives have had a close connection with Cadbury’s over the last 100 years. I have so many fond memories of this iconic brand. At Alzheimer’s Research UK, we are working to protect memories like these, by finding a cure for dementia.

“There are almost one million people living with dementia in the UK but, currently, there are no treatments available here to slow or stop the diseases, like Alzheimer’s, that cause it. But Alzheimer’s Research UK exists to change that. We exist for a cure, and we won’t stop until we get there. Thank you, Cadbury, for standing with us for a cure.”

 

Commenting on the partnership with Alzheimer’s Research UK, Bryony Tate Cadbury Brand Manager at Mondelēz International, said:

 “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year. As we celebrate two centuries of Cadbury, we also celebrate 200 years of community investment, kindness and being part of the UK’s shared memories. We’re delighted to partner with Alzheimer’s Research UK to continue our legacy of impacting lives beyond confectionary and to help treasured memories live for longer.

“With our donation, we stand dedicated to supporting ground-breaking research in the quest for a cure for dementia. Our aim is to spark conversations and raise awareness about dementia’s prevalence and the need for continued research.”

 

Over the coming months, Cadbury will be announcing more plans for its 200th anniversary year, including ways that fans nationwide can get involved in the celebrations. For more information, visit: 200 Years of Cadbury | Cadbury.co.uk

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About the author

Olivia Lewis

Communications Officer – Corporate