Here at Alzheimer’s Research UK, we know how important the way we operate and behave is to you.
We are dependent on the generosity of you, our supporters, to fund our pioneering research programme.
This is something we take very seriously, so we wanted to let you know what you can expect from us:
We promise to spend your money wisely
For every £1 donated, 77p powers our life-changing research and helps people to understand and take action on dementia. The remaining 23p raises our next £1 and funds essential running costs. We’re constantly looking at ways we can reduce costs and run the charity more efficiently, including the use of volunteers wherever possible. We’re totally transparent – further details on our finances can be found in our annual report and accounts.
We promise to continue funding the best quality science
The only way to overcome dementia is through research, and so we promise to use your donations to fund the very best projects. Last year our supporters’ donations helped to fund 88 new projects and pioneering initiatives. You’ll also be pleased to know that every £1 invested in fundraising, raises £3 to spend on research and other charitable activities. You can learn more about our current research here.
We promise to treat you fairly
We’ll always be open and honest with you and we won’t present anything in a way that could be misinterpreted, be it in communications, on our website or on the phone. We also give you the opportunity to opt out of receiving communications from us. Simply contact our Supporter Care team on 0300 111 5555 and we’ll make sure your details and preferences are updated immediately.
We promise to protect information about you