Here at Alzheimer’s Research UK, we know how important the way we operate and behave is to you.
We are dependent on the generosity of you, our supporters, to fund our pioneering research programme.
This is something we take very seriously, so we wanted to let you know what you can expect from us:
For every £1 donated:
72p powered our research and helped people to understand and take action on dementia.
28p helped to raise the next £1 and fund essential running costs.
These figures differ from the 2019 figures (77p and 23p) as a result of fewer fundraising events taking place towards the end of the financial year and the uncertainty in our operating environment caused by the onset of the COVID-19 pandemic.
In response to this uncertainty, we made the tough decision not to take on new research commitments, to ensure we could continue to fund existing research programmes.
We promise to spend your money wisely
For every £1 donated, 72p powers our life-changing research and helps people to understand and take action on dementia. The remaining 28p raises our next £1 and funds essential running costs. We’re constantly looking at ways we can reduce costs and run the charity more efficiently, including the use of volunteers wherever possible. We’re totally transparent – further details on our finances can be found in our annual report and accounts.
We promise to continue funding the best quality science
Thanks to our amazing supporters, we invested £25.9m in our charitable activities in 2019/20, including £21.1m in our research programmes. This is over £1m more than in the previous 12 months. You can learn more about our current research here..
We promise to treat you fairly
We’ll always be open and honest with you and we won’t present anything in a way that could be misinterpreted, be it in communications, on our website or on the phone. We also give you the opportunity to opt out of receiving communications from us. Simply contact our Supporter Care team on 0300 111 5555 and we’ll make sure your details and preferences are updated immediately.
We promise to protect information about you