Our 10-year organisational strategy sets out our path towards a cure – defining the change that we want to see for people affected by dementia and identifies the unique role that we play.
ARUK: Towards a Cure marks a pivotal moment both for everyone affected by dementia and for us as a charity.
Dementia is the UK’s biggest killer and 1 in 2 of us will be directly affected by it. For many years, the situation has felt hopeless – but global optimism around new treatments and host of advances in research are now revealing a path to a cure.
We are at the beginning of our journey – but with the right support and action, it’s a matter of when, not if, life-changing treatments arrive. Our new strategy sets out our path towards a cure. We are grateful to our supporters and people directly affected by dementia, whose feedback has shaped the strategy.
Our vision is a world free from the fear, harm and heartbreak of dementia
Our mission is to accelerate progress towards a cure
Our strategy to 2033
Our goals
Our goals describe the changes we want to see for people affected by dementia in the next 10 years.
Treatment
People will be able to access new life changing treatments for the disease that cause dementia.
Diagnosis
People will get an earlier and more accurate diagnosis of the diseases that cause dementia, for improved access to research and treatments.
Prevention
Fewer people will develop the diseases that cause dementia.
Our enablers
Our enablers describe the changes we’ll make as an organisation with the help of our supporters.
Our
supporters
We'll make progress with the dedication and generosity of every supporter.
Our
influence
We'll generate awareness, impact and action.
Our
organisation
We'll develop our people, systems and structures.
Our 10-year strategy
Alzheimer's Research UK: Towards a Cure defines the change we want to see for people affected by dementia. And identifies the unique role that we play.

"I’m delighted to have given my views in the development of ARUK: Towards a Cure. While sadly progress will be too late for Frank, I am full of hope and optimism that people diagnosed with dementia will in the future have more options to live longer, better lives."
- Alison Littleford, Alzheimer's Research UK Patient Representative
