Dementia disrupts lives. We hope our campaigns do too.
Working with award-winning filmmakers and global celebrity supporters, our campaigns are intended to disrupt the fatalism around dementia, challenge misconceptions about the condition, and demonstrate why research can make breakthroughs possible for people with dementia.
Change The Ending(opens in new tab)
Our award-winning campaign lays bare the harsh reality of dementia with our film, Change The Ending.
The animation shows, the effect of dementia stealing a prince and princess’s ‘happily ever after’ and raises awareness of the devastating impact the condition has.
Think Brain Health(opens in new tab)
Think Brain Health is a celebration of everything our incredible brains do for us and a guide to the simple things we can do to protect them in return. Using our Check-in tool, you can learn how to take steps to keep our brains healthy and reduce our risk of developing dementia later in life.
Santa Forgot(opens in new tab)
Dementia can strike anyone, even Santa Claus. This beautiful narrative explores a world without Santa and how the powerful combination of belief and research can overcome the diseases that cause dementia.
Share The Orange(opens in new tab)
We launched #ShareTheOrange in 2015 to improve understanding of dementia and research’s potential to overcome it.
Too many people think dementia is just a part of ageing, but it’s caused by physical diseases. The damage caused by Alzheimer’s can lead to a brain weighing around 140g less than a healthy one – that’s about the weight of an orange.