Wickes fundraising smashes £1,000,000 target for dementia research
24 January 2018
Colleagues at home improvement retailer Wickes are celebrating after raising a cool £1m in just 18 months for Alzheimer’s Research UK. The milestone means the firm has already reached its fundraising target for their chosen charity more than a year early.
Wickes launched its three-year partnership with the UK’s leading dementia research charity in summer 2016, and colleagues have pulled out all the stops in their fundraising efforts. Over the last year and a half, the partnership has seen colleagues take on a range of challenges from marathons and skydives to epic bike rides, as well as in-store fundraising events. During July 2017, colleagues across the company joined forces and challenged themselves to travel as far as they could using whatever means possible – resulting in some creative journeys and raising a staggering £100,000 in just one week.
The fundraising has also been boosted by donations from customers, with many choosing to donate 50p at the checkout during special fundraising periods. Wickes’ most recent ‘50p ask’, which ran from 4 to 17 December, helped the firm to reach its £1m fundraising target.
Simon King, Managing Director of Wickes, said:
“At the launch of our partnership with Alzheimer’s Research UK we set an ambitious fundraising goal, and I’m enormously proud of everyone at Wickes for rising to meet this challenge. We know that many people across the company have seen the impact of dementia in their families, so it’s not surprising that there has been such support for the charity from our colleagues. It’s been incredibly rewarding to see people from every region get involved in making the partnership such a success. I know our colleagues will be determined to keep up the momentum for this fantastic cause and I look forward to seeing what our next challenge brings.”
Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:
“This is an incredible achievement. Over the past 18 months we’ve seen Wickes colleagues across the country go above and beyond in support of our cause, and today we see the impact of that effort. The money raised so far is enough to fund two major projects, setting teams of scientists to work on important questions in dementia research, and we can’t thank Wickes enough for helping to power the fightback against dementia. Dementia is now the UK’s biggest killer, but through research we can transform the outlook for people with the condition. At Alzheimer’s Research UK we rely on donations to be able to fund our work, and support from companies like Wickes is crucial to our mission to bring about the first life-changing treatment for dementia.”
To learn more about Alzheimer’s Research UK’s work, visit www.alzheimersresearchuk.org