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"I believe we can make breakthroughs possible...do you?"
Alzheimer's disease is the most common cause of dementia, it can affect anyone, but everyone can play a part in fighting back this Christmas.
Developing a treatment by 2025 that could delay the onset of dementia by five years would mean there would be:
reduction in dementia cases
fewer people with dementia
fewer family carers
Find out more about how and why we made Santa Forgot in 2016 from all the people behind the campaign and the film.
Watch The Making Of
Watch Making the Music
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