Do you believe we can defeat dementia?

Alzheimer's disease is the most common cause of dementia, it can affect anyone, but everyone can play a part in fighting back this Christmas.

Share the message and join our supporters below:

"I believe we can defeat you?"

Help us find a breakthrough

Alzheimer’s Research UK will receive
100% of each donation


Developing a treatment by 2020 that could delay the onset of dementia by five years would mean there would be:


reduction in dementia cases


fewer people with dementia


fewer family carers

Behind the scenes

Find out more about how and why we made Santa Forgot in 2016 from all the people behind the campaign and the film.

We can defeat dementia, but we need your help to fund our vital research. The more people that support our work, the quicker we can do it.

Reindeer and trees Freya and Dad