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Privacy overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Read the full privacy policy and cookies statement for Alzheimer’s Research UK.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
B	1 year	This Cookie is used by Yahoo to provide ads, contents or analytics.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
id	1 month	The main purpose of this cookie is targeting and advertising. It is used to create a profile of the user''s interest and to show relevant ads on their site. This Cookie is set by DoubleClick which is owned by Google.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users'' browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site''s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_TR76MGPH49	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
vuid	2 years	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie is set by CloudFare. The cookie is used to support Cloudfare Bot Management.
aka_debug		No description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
cfid	20 days 2 hours	Used in conjunction with cftoken this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
ADRUM_BTa		This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Other

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_gat_UA-21273952-1	1 minute	No description
_hjAbsoluteSessionInProgress	30 minutes	No description
_hjFirstSeen	30 minutes	No description
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description
_hjIncludedInSessionSample	2 minutes	No description
_hjTLDTest	session	No description
A3	1 year	No description
aff	1 month	No description
AnalyticsSyncHistory	1 month	No description
asst	30 minutes	No description
AWSALB	7 days	AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
cass	2 hours	No description
cftoken	20 days 2 hours	Used in conjunction with cfid this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables.
CONSENT	16 years 10 months 12 days 14 hours 5 minutes	No description
gdId	10 years	No description
gdsid	6 hours	No description
GSESSIONID	2 hours	No description
MXP_TRACKINGID	30 years	No description
player	1 year	No description
RUL	1 year	RUL writes these cookies: GDPR - your consent that is collected on this page (valid for one year). PHPSESSID - session identifier for repository part of RUL, valid as long as the browser window is open (valid for session duration). random number - session identifier for content part of RUL, valid as long as the browser window is open. startSz - font size. This cookie is written only if you change the font size using ""Bigger font"" or ""Smaller font"" link. dkUser - written only when you log-in, which changes the display of certain page elements (valid for session duration). Above mentioned cookies are mandatory for our website to function properly.
SameSite		No description
site		No description
trs	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor''s preferences.

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