Over 900 teddies to be won as part of Iceland Foods Charity Week

05 June 2019

Over 900 Iceland Food stores will be giving customers the chance to win an adorable teddy bear as part of the retailer’s huge Charity Week – which aims to raise £500,000 for Alzheimer’s Research UK.

The retailer’s annual fundraising drive will take place between Saturday 8 June and Friday 14 June. Stores across the UK will host a range of fun activities to help raise vital funds for groundbreaking dementia research.

During the week, there’ll be over 900 cuddly toys up for grabs, as stores will be asking customers to guess the name of the teddy in return for a donation. Customers will also be able to donate for a special Alzheimer’s Research UK trolley token. All stores will also be planning their own events to encourage customers to get involved in the fun.

On top of this, the retailer will be boosting much-needed awareness of the cause by ‘going orange’ during the week. This will be to celebrate Alzheimer’s Research UK’s powerful #ShareTheOrange campaign, which explains that a brain with Alzheimer’s can weigh 140g less than a healthy brain – about the weight of an orange. There’ll be lots of orange-themed fundraising taking place, along with some engaging activities to educate people about the cause.

Iceland Foods made a pledge to donate £1 million to Alzheimer’s Research UK, the UK’s leading dementia research charity, this year. It is expected that half of that will be raised during Charity Week.

Richard Walker, Managing Director of Iceland Foods, said:

“We are so excited to see this year’s Charity Week come to life. There are so many fantastic activities planned to raise crucial funds for Alzheimer’s Research UK, while also highlighting the work of this very worthy cause to our colleagues and customers.

“We are always incredibly grateful to our colleagues and customers who put so much effort into supporting our efforts during this week – and we know this year is going to be no different. Alzheimer’s Research UK is a cause that is close to many hearts, so we know people will be more than willing to get involved. We can’t wait to see people head into our stores and get stuck in – whether that’s by guessing the name of the teddy bear or learning something new about dementia.”

Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:

“More than half the people who visit an Iceland Foods store during Charity Week will know someone living with dementia. This is a devastating reality – but with the fantastic support of Iceland Foods and its customers, we have the power to change that. The huge amount money raised during Charity Week will empower Alzheimer’s Research UK to fund the most groundbreaking dementia research and will help us in the search for a cure. We’re so grateful to everyone at Iceland Foods for their fantastic support and we can’t wait to see stores ‘go orange’ for Charity Week. It’s thanks to partnerships like this one, that we will be able to change the lives of everyone impacted by dementia.”

Find out more about Alzheimer’s Research UK and the Iceland Foods Charitable Foundation.