This orange will change the conversation about dementia

#ShareTheOrange

Dementia is not a natural part of ageing

It’s caused by physical diseases, most commonly Alzheimer’s. The damage to a brain with Alzheimer’s can leave it weighing 140g less than a healthy one.

That’s about the weight of an orange.

But this shows that Alzheimer’s is a physical disease. And through research, we know diseases can be slowed. They can be stopped.

At Alzheimer’s Research UK, we believe research can change the future. But to help us get there sooner, we must change the conversation about dementia.

#ShareTheOrange

Change the conversation

#ShareTheOrange

Raise your voice for dementia

By supporting #ShareTheOrange, you’re joining millions of people worldwide challenging outdated attitudes on dementia and powering research breakthroughs. With the backing of your favourite TV shows and a host of influencers and celebrities, together we are changing the conversation about dementia. Check out some of the fantastic support for this year’s campaign.

This orange will change the conversation about dementia

#ShareTheOrange

#ShareTheOrange

Dementia is not a natural part of ageing

It’s caused by physical diseases, most commonly Alzheimer’s. The damage to a brain with Alzheimer’s can leave it weighing 140g less than a healthy one.

That’s about the weight of an orange.

But this shows that Alzheimer’s is a physical disease. And through research, we know diseases can be slowed. They can be stopped.

At Alzheimer’s Research UK, we believe research can change the future. But to help us get there sooner, we must change the conversation about dementia.

#ShareTheOrange

Change the conversation

Raise your voice for dementia

By supporting #ShareTheOrange, you’re joining millions of people worldwide challenging outdated attitudes on dementia and powering research breakthroughs. With the backing of your favourite TV shows and a host of influencers and celebrities, together we are changing the conversation about dementia. Check out some of the fantastic support for this year’s campaign.

Channel 4 gets sharing

Famous faces spread the word

Do something amazing

Thank you for supporting #ShareTheOrange.

We can bring about life-changing treatments for dementia, but we need your help to fund pioneering research.

The more people that support our work, the quicker we can do it.

Help us make breakthroughs possible.

Follow us

Do something amazing

Thank you for supporting #ShareTheOrange.

We can bring about life-changing treatments for dementia, but we need your help to fund pioneering research.

The more people that support our work, the quicker we can do it.

Help us make breakthroughs possible.

Follow us

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#ShareTheOrange - the story so far...

Part 1

2016

Watch the first #ShareTheOrange film starring Christopher Eccleston.

Part 2

2018

View the second chapter of our #ShareTheOrange campaign, starring Bryan Cranston.

The making of #ShareTheOrange

2019

Discover why we created a third chapter of #ShareTheOrange from those who made it happen.