Help change the conversation around dementia and support research

Watch Christopher Eccleston

Part 1 - with Christopher Eccleston

Watch Bryan Cranston

Part 2 - with Bryan Cranston

Watch Samuel L Jackson

Part 3 - with Samuel L Jackson

Why an orange?

Too many people think dementia is just a part of ageing, but the truth is it’s caused by physical diseases. The damage caused by Alzheimer’s can lead to a brain weighing around 140g less than a healthy one – that’s about the weight of an orange.

History has shown that diseases can be slowed. They can be stopped. Research can do the same for dementia, and we need you to help spread the word. It’s never been more important.

Support if you can by donating


One click will make a difference, so please watch and #ShareTheOrange today.

We launched #ShareTheOrange in 2015 to improve understanding of dementia and research’s potential to overcome it.

This message has never mattered more.

We know COVID-19 has had a devastating impact on people with dementia and their families. We need to make breakthroughs possible in dementia. And with your help, that’s exactly what we’ll do.

So please #ShareTheOrange

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