Norfolk volunteers needed to help power fight against dementia

01 March 2017

Fundraisers in the Norwich area are being asked to come forward to join a new fundraising group to support Alzheimer’s Research UK, the UK’s leading dementia research charity.

The charity is looking for volunteers with a range of skills to help the group, which aims to raise vital funds and awareness for dementia research.

Members can get involved in a variety of ways, such as getting stuck into fundraising challenges to raise money for pioneering research, representing Alzheimer’s Research UK at events or spreading the word about the charity within their local communities.

Alzheimer’s Research UK regional groups play a crucial part in the fight against dementia, which currently affects nearly 15,000 people in Norfolk alone.

A free introductory drop-in session has been organised for people to find out more about the group at 7.30pm on Wednesday 15 March at The Eagle, 33 Newmarket Rd, Norwich NR2 2HN.

There will be a talk from Prof Michael Hornberger from the University of East Anglia, who helped to create Sea Hero Quest, a gaming app launched by Alzheimer’s Research UK with Deutsche Telekom, which helps scientists understand in detail how our brains navigate space.

The game has been played by over 2.7million people, generating over 73 years of gameplay, making Sea Hero Quest the largest dementia study in history.

The group has just launched with a number of members already signed up. They are looking forward to welcoming others to the group.

One member is Cheryl Herrieven, 40, whose 65-year-old mum was diagnosed with Alzheimer’s disease last year.

Cheryl, who lives with her husband James and two children in Norwich, said:

“Over the last few months before my mum was diagnosed there were noticeable changes and I realise now that the signs had probably been there for a number of years.

“I worry that my children may, one day, experience the same as I am with my mum, with me, but all I can do is make the most of now, create memories and do my bit towards raising money for research into this cruel disease by supporting Alzheimer’s Research UK.

“Fundraising can be lots of fun and I hope others will join me in raising money for this vital cause and helping future generations who, thanks to this research, hopefully won’t have to watch a much-loved relative or friend disappear in front of them as dementia takes hold.”

Alzheimer’s Research UK Regional Fundraising Officer for East Anglia, Jessica Sayer, will be on hand to provide advice, materials and assistance to the group when needed.

She said:

“There are 47 million people across the world living with dementia. The condition can have a huge impact on families and it’s important to us at Alzheimer’s Research UK that communities have the opportunity to come together and get involved with supporting dementia research.

“Regional fundraising groups are vital in helping us to defeat dementia, both through raising funds and helping to spread awareness of this cruel condition. I look forward to welcoming new members to the group.”

Alzheimer’s Research UK powers world class studies focusing on prevention, diagnosis and treatments for dementia. There are 850,000 people living with dementia in the UK and this number is expected to rise to over one million by 2025.

Anyone wishing to get involved can contact Jessica Sayer on 07789006929 or email [email protected].

For further information about Alzheimer’s Research UK, or to find out more about fundraising for the charity, call 0300 111 5555 or visit