Wickes colleagues ‘get lost’ 200 miles from home for Alzheimer’s Research UK


By Philip Tubby | Thursday 03 August 2017

Being dropped 200 miles from home, in the middle of the night, with no way of getting back sounds like a nightmare to most – but a team of four from Wickes in Winnersh did just this in aid of Alzheimer’s Research UK.

Dan Viccars, along with his colleagues Alex Roebuck, Stuart Butterworth and James Pottinger, embarked on a ‘get lost’ challenge as part of Wickes’ How Far Can You Go event.

Colleagues across Wickes took part in the challenge from 21-28 July to raise money for the UK’s leading dementia research charity. Teams could rack up extra points for the creativity of their challenge, as well as the distance travelled, all competing to claim a spot on Wickes’ How Far Can You Go leaderboard.

On Saturday 22 July, the group from Winnersh were spilt into two teams and had to find their way home in the quickest time. Dan and his companion, Alex Roebuck, were dropped just outside of Sheffield at midnight, with nothing more than some old iPhones which they could only use to document their adventure.

After walking over five hours to the nearest train station, the pair were able to get a free train ride to Mansfield. Once there, they made their way back mainly on coaches, along with some walking between stations. They were the first across the finish line, completing the challenge in 16 hours – with nothing but some donated water to keep them going.

Thanks to their efforts, the group raised more than £1,000 for Alzheimer’s Research UK, which funds pioneering research into dementia and the diseases that cause it. Wickes has been partnered with Alzheimer’s Research UK since last summer and the company has so far raised more than £600,000 for the cause.

Dan, 27, from Bracknell, said:

“It was a very surreal experience and quite painful at times! When we got dropped off, we had no idea where we were and the only thing we had to go by was street signs. It did show how much we rely on our phones and wallets to get by! We’re quite a competitive bunch, so it was great to win – even though the feeling of victory soon went away because I just wanted to get home to sleep.”

He added:

“I’m so glad we did it and raised so much money for Alzheimer’s Research UK. Since we’ve partnered with the charity, I’ve found out why it is such an important one to support and it’s one people really get behind.”

Kate Moss, Corporate Partnerships Officer at Alzheimer’s Research UK, said:

“What an incredible fundraiser! These guys have really gone the extra mile for Alzheimer’s Research UK and put themselves through such a challenging experience to raise funds for our cause. We’re so impressed by their efforts and are incredibly grateful, they’ve really helped in the fightback against dementia. There are currently 850,000 people in the UK with dementia, with this number set to rise to one million by 2025, but through the power of research, we know we can defeat the condition. It’s thanks to companies like Wickes that we can continue to fund the pioneering research that will lead us to a life-changing treatment.”

If you’d like to make a donation for their efforts, please visit www.wickes-alzheimers-research-uk.everydayhero.com/uk/dan


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Philip Tubby