Poolsbrook parkrunner tells his story in video for charity running campaign


By Alice Tuohy | Wednesday 18 April 2018

The Event Director of the Poolsbrook parkrun is the star of a new video promoting a fundraising campaign for the UK’s leading dementia research charity.

Andy Morris

Andy Morris

Andy Morris, from Chesterfield, was asked to tell his story in a film for Alzheimer’s Research UK’s Running Down Dementia challenge as he has been one of the top fundraisers for the campaign over the last two years.

The 55-year-old and some fellow parkrunners were also photographed and filmed at Poolsbrook Country Park for images for the campaign website and shots for the main campaign video.

The award-winning campaign, which launched for a third year at the beginning of this month, challenges people to run or walk 100km before August 31 and raise £100 for pioneering dementia research.

Andy was inspired to sign up for the campaign as his mum Peggy, who died last year, had vascular dementia.

The laboratory manager ran 250km in 2016 and more than doubled that last year. He also got family and friends to suggest additional challenges, with the most memorable being when the Birmingham City fan had to run 10km wearing an Aston Villa shirt. He has raised more than £5,000.

Running Down Dementia at Poolsbrook

Running Down Dementia at Poolsbrook

He said:

“It was running that helped me cope with what was happening to my family, so it’s great that I can support Alzheimer’s Research UK through taking part in Running Down Dementia. It’s good to feel part of something and be able to do something to help.

“Running Down Dementia is a fantastic campaign. The more money we can raise the quicker we can get the treatments that are so desperately needed.”

You can watch Andy’s video, along with videos about other inspirational runners, at www.runningdowndementia.org/rddheroes

Andy has signed up for Running Down Dementia again this year. To sponsor him go to https://runningdowndementia2018.everydayhero.com/uk/andy

Kenneth Foreman, Senior Sporting Events Manager at Alzheimer’s Research UK, said:

“We had a great time filming with Andy and the Poolsbrook parkrunners.

“Andy has been a brilliant supporter of Running Down Dementia and we hope his story encourages lots of people to sign up for the challenge.

“There are 850,000 people with dementia in the UK and Alzheimer’s Research UK is on a mission to end the fear, harm and heartbreak of dementia. Each and every runner who takes part in Running Down Dementia is striking a blow in the battle against dementia.”

Alzheimer’s Research UK, which is the official charity partner of parkrun UK, first launched Running Down Dementia in 2016. Since then it has raised around £470,000 – enough to enable the charity to fund two major research projects. Last year more than 4,000 people signed up for the challenge and they clocked up 367,178km – more than nine times the circumference of the Earth.

The challenge is open to everyone of all ages and fitness levels. There is no right or wrong way to complete the 100km, participants can split up the distance into whatever chunks they like and can clock up the kilometres at parkrun, on the street or the gym.

When someone signs up they create their own supporter page where people can see how they are getting on and sponsor them. Participants can connect tracking apps such as Strava or MapMyFitness to their supporter page to track and record their activity or can manually add runs.

To sign up for Running Down Dementia go to www.runningdowndementia.org/register

For further information about Alzheimer’s Research UK, or to find out more about fundraising for the charity, call 0300 111 5555 or visit www.alzheimersresearchuk.org


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Alice Tuohy