Home improvement colleagues go the distance for Alzheimer’s Research UK


By Philip Tubby | Friday 18 August 2017

Space hoppers, pogo sticks and hobby horses were all part of a fundraising challenge with a difference at Wickes Support Centre in Watford to raise money for Alzheimer’s Research UK.

Colleagues at the centre took part in the challenge as part of the home improvement retailer’s summer event, How Far Can You Go, which saw the company raise a staggering £100,000 for the charity’s pioneering dementia research.

Colleagues across Wickes took part in the week-long challenge to raise money for the UK’s leading dementia research charity. Teams could rack up extra points for the creativity of their challenge, as well as the distance travelled, all competing to claim a spot on Wickes’ How Far Can You Go leaderboard.

Teams from across the Support Centre threw themselves into the challenge on Friday 28 July with a variety of activities – including hobby horse show-jumping and a 7.5-mile journey to the Wickes’ Hemel Hempstead store, with a team pushing a wheelbarrow full of oranges to promote Alzheimer’s Research UK’s #sharetheorange campaign. Wickes’ Store Operations team took over Watford Rugby Club for the day with space hoppers, pogo sticks and even a van-push featuring in the modes of transport for the day.

Watford-based colleagues raised nearly £2,000 for Alzheimer’s Research UK, contributing to a total of over £100,000 raised through the How Far Can You Go challenge. Wickes has been partnered with Alzheimer’s Research UK since last summer and the company has so far raised more than £600,000 for the cause.

Simon King, Managing Director of Wickes, said:

“We are overwhelmed by the success of How Far Can You Go, a challenge which has inspired many of our colleagues at Wickes to get involved and do something different for a fantastic cause. Thanks to the efforts from the week, we’ve raised an incredible amount for Alzheimer’s Research UK. It’s been a really rewarding way to mark the success of our partnership so far and we look forward to this enthusiasm continuing over the next year.”

Kate Moss, Corporate Partnerships Officer at Alzheimer’s Research UK, said:

“What an incredible fundraiser! Colleagues from Wickes have really gone the extra mile for Alzheimer’s Research UK and put themselves through some challenging experiences to raise funds for our cause. We’re so impressed by their efforts and we couldn’t be more grateful for their support in the fightback against dementia. There are currently 850,000 people in the UK with dementia, with this number set to rise to one million by 2025, but we can defeat the condition through research. It’s thanks to companies like Wickes that we can continue to fund the pioneering research that will lead us to a life-changing treatment.”

To learn more about Alzheimer’s Research UK’s work, visit www.alzheimersresearchuk.org


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Philip Tubby