Cambridge golf society raises £20,000 for dementia research


By Philip Tubby | Tuesday 20 February 2018

A Cambridge-based golf society has raised £20,000 for the UK’s leading dementia research charity after a busy year of fundraising.

The Cambridge Business Golf Society (CBGS) – which is made up of 110 members from different businesses from Cambridge and surrounding areas – spent 2017 fundraising for Alzheimer’s Research UK.

Cambridge Business Golf Society

Rich Blount was appointed Captain for 2017 and picked the charity because two of his grandparents died from dementia.

In addition to their normal events, which took place at different golf clubs across the East of England, the society also hosted a black-tie dinner last November, which raised £6,500 for the charity.

The society also had other innovative ways of raising funds. Rich had a system where ‘fines’ were imposed on members – with proceeds going to Alzheimer’s Research UK.

He said:

“The system of fining people was all in good humour. People could get fined for wearing stupid trousers or for forgetting their society tie for a dinner. The fun is that everyone was always trying to stitch each other up so they would get fined. It was hilarious, and people donated so much money through that.

“We couldn’t believe it when we hit £20,000 at the end of the year. We absolutely smashed our previous record – which was £10,000. I was blown away by how supportive everybody was of fundraising for Alzheimer’s Research UK.”

Jess Sayer addressing the Cambridge Business Golf Society

Rich believes that research into dementia is vital, which is why he selected the Cambridge-based charity for his year as Captain of CBGS.

He said:

“After seeing two grandparents having dementia, I really wanted to do something positive to make a difference to others.

“It is a horrendous condition to witness. My grandfather was diagnosed with dementia over ten years ago. He was in relatively good health before he developed the condition, but then he started to get really confused. He would go off and catch buses to Newcastle, where I grew up, and would wander aimlessly.

“After a while, he started to forget who people were. You could see the glint in his eye that he recognised you, but he couldn’t process it.

“When my grandmother developed dementia, she went into a specialist care home for people with Alzheimer’s. She became so confused and wasn’t aware of what was going on around her towards the end. It was devastating.”

Jess Sayer, Regional Fundraising Manager at Alzheimer’s Research UK said:

“We would like to thank the Cambridge Business Golf Society for their amazing fundraising efforts. The fact that they smashed their former record of £10,000 says a lot about the dedication of the society’s members to dementia research.

“Our vision is of a world that is free from the fear, harm and heartbreak of dementia. This can only be achieved through research, which is why fundraising like that of the CBGS is so important.”


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Philip Tubby