“Just Dance Memories” fundraising target doubles to £60,000 for Alzheimer’s Research UK

18 November 2019

A CAMPAIGN TO MARK 10 YEARS OF DANCING VIDEOGAME, JUST DANCE

Ubisoft, creator and publisher of the bestselling dance video game, Just Dance, and Alzheimer’s Research UK, the UK’s leading dementia research charity, announced that the fundraising target for their joint Just Dance Memories campaign has been doubled from £30,000 to £60,000, to reflect the overwhelming support.

Since the campaign launched on Tuesday 5 November, people have been sharing a specially created film on social media and posting their own memories to get involved. This includes celebrity supporters such as Countdown’s Rachel Riley, social media star Saffron Barker and YouTuber Vikkstar.

The public will continue to be invited to show their support by sharing the film, which highlights how dance connects us to our loved ones. For every share, re-tweet or re-gram of the film on social media, or use of the campaign’s hashtag, #JustDanceMemories, Ubisoft UK will donate £1 to Alzheimer’s Research UK. Supporters are also being asked to share their own favourite memories of the game using #JustDanceMemories, to help hit the new target of £60,000 for the charity.

The money raised will help to power pioneering dementia research. Dementia is caused by physical diseases, most commonly Alzheimer’s. One in three people born today will develop dementia in their lifetime, unless we bring about life-changing preventions and treatments. Alzheimer’s Research UK’s mission is to bring about the first life-changing dementia treatment by 2025.

The campaign film features Alzheimer’s Research UK supporter, Lynne Wadsworth, and her mum, Anne Bath. Anne is in the late stages of dementia and is no longer able to communicate – but her love for dancing still brings her enjoyment. Every week, the pair attend a dance class for people living with dementia and Lynne says she ‘can see something change’ in her mum.

WATCH THE CAMPAIGN VIDEO

Lucy Squance, Director at Alzheimer’s Research UK, said:

“We’ve been blown away by the incredible response to the #JustDanceMemories campaign! It’s been fantastic to see so many people sharing Lynne and Anne’s story, and posting their own special dance memories, to help support life-changing dementia research. Thank you to everyone who has got involved so far and we hope the public continues to throw their support behind this powerful campaign, so we can hit the £60,000 milestone.”

Find out more about the campaign here: alzres.uk/JustDanceMemories

HOW TO GET INVOLVED

Participants can get involved on Facebook, Twitter and Instagram. For each action below, Ubisoft will donate £1 to Alzheimer’s Research UK, up to £60,000.

Facebook

Share the campaign video from @justdancegame or @AlzheimersResearchUK, or upload your own favourite memory, using the hashtag #JustDanceMemories

Instagram

You can either Regram, comment or tag the campaign video from @justdance_uk or @AlzheimersResearchUK, or upload your own favourite memory using the hashtag #JustDanceMemories.

Twitter

Retweet the campaign video from @Ubisoft_UK or @AlzResearchUK, or upload your own favourite memory on the platform using #JustDanceMemories.