Alzheimer’s Research UK is proud to partner with Rotary Great Britain and Ireland to raise money for life-changing dementia research.

In 2017, Rotary and Alzheimer’s Research UK joined forces in a fantastic new movement to raise money for dementia research.

Inspired by the success of similar fundraising efforts in the USA, Rotary and Alzheimer’s Research UK created the RED Box (Rotarians Eliminating Dementia), into which Rotarians are encouraged to donate any spare change they have at the end of each meeting.

The RED Box campaign was launched in April 2017 at the Rotary UK Conference by entertainer and Alzheimer’s Research UK supporter Russell Grant. Speaking at the event, Russell told of his grandmother’s battle with Alzheimer’s disease 20 years ago and called for all Rotarians to dig deep after every meeting. He spoke about how the money raised will be vital to help Alzheimer’s Research UK in our mission to bring about the first life-changing dementia treatment by 2025.

Since the launch of the RED Box campaign, Rotary clubs have stepped up and emptied their pockets, with money coming in from Rotary clubs across the country every week!

This fantastic support means we can fund more research projects than ever. Thanks to all our supporters, including Rotary, our focus is on four key areas of action to make our 2025 mission a reality:

  • Understand the diseases that cause dementia.
  • Diagnose people earlier and more accurately.
  • Reduce risk, backed by the latest evidence.
  • Treat dementia effectively.

Rotarians will help us bring about breakthroughs that will change lives. We’d would like to say a huge thank you to Rotarians for their support so far and for the support to come.

With the support of Rotary, we can be the generation to make breakthroughs possible.

If you’d like to find out more about the RED Box campaign, please contact our fundraising team at

If you’re a member of Rotary and you haven’t received your RED Box yet, please contact our fundraising team at

We’d love to see your photos of Rotarians using the RED Box! Please email your photos to our fundraising team at for a chance to be featured here.

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