Thank you so much for deciding to fundraise for Alzheimer’s Research UK and help fund vital dementia research.

Here are our top tips for boosting your fundraising:

1. Make it personal

Make sure to personalise your fundraising page by uploading a photo and including a description about your story and motivation for supporting Alzheimer’s Research UK. Fundraisers with pictures on their page raise on average 14% more per photo!

2. Shout loud and proud on social media!

Use Facebook, Instagram, Twitter, TikTok, LinkedIn, or whatever other social platforms you use to share your fundraising far and wide. The more people it reaches, the better!

3. Get your workplace or school involved

Whether that’s by including your fundraising page in your email signature or sharing it on your work intranet, involving your workplace or school is a fantastic way to boost donations.

4. Speak to the press

Write to your local newspapers and radio stations about your brilliant fundraising, as this can provide great exposure for your fundraiser.

5. Speak to your employer

Many companies offer matched funding for fundraisers, so it’s definitely worth asking your employer if they offer this.

6. Celebrate your milestones!

Make sure to shout loud and proud when you hit milestones in your fundraising. If you’re feeling brave why not pledge to take on some mini-challenges when you hit specific points in your fundraising?

7. Help raise awareness

Make the most of our dementia statistics hub and Share the Orange videos by sharing them alongside your fundraising page to help people understand why dementia research is so important to support.

8. Get kitted out!

Get your hands on one of our bright orange t-shirts and wear it proudly for everyone to see. This is also a great way to spread awareness of Alzheimer’s Research UK to the wider public.

9. Don’t go it alone

Get as many people involved with your fundraising plans as possible to drum up support and give you a helping hand. Don’t forget to ask your friends and family to share your page on their own social media channels too.

10. Get snap happy!

Make sure to take lots of photos and videos during your fundraising, perfect for sharing on your social media and great for including in press releases!

We’re on hand to support your fundraising in any way we can, so please don’t hesitate to get in touch if there’s anything we can help with.

Happy fundraising!

Setting up your online fundraising page


An online fundraising page is a great way to tell people about what you’re doing to make breakthroughs possible. It makes it easy for people to donate and it’s a great way to update people on your progress.

Setting up your own page couldn’t be easier:

  1. Head to JustGiving and create your fundraising page.
  2. Personalise your page with photos, and add a message about why you’re fundraising for us. Remember, every pound you raise brings us closer to making breakthroughs possible.
  3. Shout about it! Send your friends, family and colleagues a link to your page, post it on Facebook and tweet it.
  4. Watch as the messages of support and sponsorship roll in.

Online fundraising sites are an easy and secure way of allowing people to sponsor you. You won’t need to chase anyone for money, as the funds get sent directly to us from the site.

Need help or advice on setting up your own online fundraising page? Call the Fundraising team on 0300 111 5555 or send an email to

Workplace Fundraising


If you are fundraising through your workplace, please click here to see which online fundraising page you should use!

By creating a giving page through your company’s chosen fundraising page, it will automatically count towards your employer’s fundraising total. It will also add you to any leaderboards if you’re competing with colleagues. Go on, sign up individually or create a team!

Send an email to if you have any questions.

Ordering your fundraising materials

From balloons to collection pots we have everything you need to make your fundraising a success: request what you need through our online form.

Do your own fundraising

Do you passionately believe in the power of research to change lives for good? Us too.

Virtual Events

Wherever you are in the world, you can play a part in funding life-changing dementia research. Whether you’re walking, running, cycling, swimming, or even rowing – take on one of our virtual events and turn your miles into research breakthroughs.


Raise cash for dementia research while gaming