Hidden Hearing tops £50,000 fundraising target for vital dementia research

06 September 2018

Staff at high street hearing specialists Hidden Hearing are celebrating after raising an incredible £50,000 in one year for Alzheimer’s Research UK, the UK’s leading dementia research charity. The money raised has been used to fund a groundbreaking research project studying dementia with Lewy bodies, a rare form of dementia that causes distressing symptoms including visual and auditory hallucinations. And staff have ambitions to double this total over the next year, having set themselves a target to raise another £50,000 for the charity.

Claire Foster Marketing Director at Hidden Hearing handing over the cheque to Alzheimer's Research UK

Claire Foster Marketing Director at Hidden Hearing handing over the cheque to Alzheimer’s Research UK

Alzheimer’s Research UK has been Hidden Hearing’s chosen charity since the summer of 2017, and staff have gone to great lengths to support its work in that time, getting involved in fundraising events from skydives and marathons to quizzes and bake sales. Meanwhile the company has boosted the total raised with generous donations through its Wellness Programme.

Money raised by the company has helped the charity fund a pioneering project at Newcastle University, allowing researchers to pinpoint differences in the way certain brain regions are connected in people with dementia with Lewy bodies. This research has laid the groundwork for future studies to identify which changes in the brain might be the most promising targets for drug development.

Hidden Hearing has also shared vital messages about dementia with staff and customers in a bid to improve public understanding of the condition, and staff surveys show that knowledge about dementia has increased among employees since the start of the partnership. Customers have also been able to pick up the charity’s information booklets about reducing the risk of dementia in branch, and the two organisations have worked together to share knowledge about the links between hearing loss and dementia.

Emerging evidence has shown a link between hearing loss and a higher likelihood of dementia, pointing to a need for further research to understand what’s behind this link. Treating hearing loss early is important for several reasons, supporting brain health by helping people to stay socially and mentally active, as well as helping those with dementia to stay connected to those around them for longer.

Claire Foster, Marketing Director at Hidden Hearing said:

”I’m thrilled that we’re doing our bit to increase dementia awareness amongst staff and customers.  On average people live with hearing loss for up to 7 years before seeking help, unaware of the wider health implications. For some people, problems with hearing may lead to social isolation or depression, both of which have also been linked to an increased risk of dementia so early diagnosis and treatment is important.

“We really are proud to be making this further commitment to support dementia research and excited about the next phase of our fundraising activities.”

Leah Watkins, Senior Community Fundraising Manager at Alzheimer’s Research UK, said:

“This is a fantastic effort from Hidden Hearing and we couldn’t be more grateful for thesupport the company and its amazing staff have shown over the past year. From getting involved in fundraising to helping spread the word about dementia, the team at Hidden Hearing really have gone above and beyond in support of our work. Their backing has not only made possible an important piece of research, it has delivered vital messages about dementia to many more people across the country. We can’t wait to see what’s next for our partnership!”

To learn more about risk factors for dementia, visit www.alzheimersresearchuk.org/reducing-the-risk or www.hiddenhearing.co.uk/blog or pick up a leaflet in Hidden Hearing branches.