Hidden Hearing and Alzheimer’s Research UK join forces to back dementia research

25 July 2017

Hearing specialists Hidden Hearing and Alzheimer’s Research UK, the UK’s leading dementia research charity, have launched a partnership to raise vital funds for research and awareness about dementia.

The partnership will see staff at the company raise money for groundbreaking research investigating dementia with Lewy bodies (DLB) – a rare form of dementia that causes distressing symptoms, including visual and auditory hallucinations. In the first weeks of the partnership, they have already raised more than £4,000, with exciting fundraising activities in the pipeline. Hidden Hearing is also donating £1 for every customer referral for a hearing check as part of their Wellness Programme, and a further £5 for every resultant hearing system fitted.

The money raised through the partnership will support a vital pilot study taking place at the University of Newcastle. Researchers will investigate how changes in the connections between different brain regions may be involved in some of the distressing symptoms that people with DLB experience. DLB affects many brain areas and functions, including hearing, vision, thinking, movement and memory, causing a variety of symptoms that can be difficult to manage. Using sophisticated brain scans, the research team will analyse how the function and structure of different parts of the brain change in DLB compared to people without the disease, providing new insight to help improve our understanding of these complex symptoms.

Claire Foster, Marketing Director at Hidden Hearing, said: “At Hidden Hearing, we’re proud to be partnering with Alzheimer’s Research UK to support this vital research. We now know there are key risk factors for developing dementia with hearing loss being one of them. Recent research has suggested that finding ways to manage hearing loss from mid-life could have a big impact on dementia rates, and we’re thrilled to be supporting such valuable research to enhance our understanding of this link.”

Felicity James, Corporate Partnerships Officer at Alzheimer’s Research UK, said:

“We’re delighted to be joining forces with Hidden Hearing for what we’re sure will be a valuable partnership. Their fundraising is already off to a flying start, and their support will enable our scientists to answer important questions about what happens during dementia with Lewy bodies, helping inform research to find much-needed new treatments for the disease. With several studies having linked hearing loss to dementia, research to explore the reasons behind this link could offer essential understanding about the condition. We rely on the support of the public to be able to fund our research, and it’s thanks to companies like Hidden Hearing that we’re able to continue this vital work.”