You don't need to be a scientist to find a breakthrough for dementia

Baking cakes, to medical breakthroughs! Who knew one could lead to the other!

Whether you host a bake-away sale, organise a virtual cook-along, or challenge your loved ones to a Battle of the Bakes, your baking skills can help fund the next big breakthrough in dementia research.

Your free fundraising pack has an exclusive shortbread recipe from star baker Candice Brown, plus everything you need to get inspired and start planning your fundraising (even during lockdown and while social distancing.) Get your pack today!

Our beach hut’s open for coffee and cakes.

Friends Joy Reeves, 72, and Karen Kenny, 70, owners of the 2017 national Beach Hut of the Year, opened their doors to Felixstowe beach walkers in the winters of 2017-2018 and 2018-2019, to raise money for Alzheimer’s Research UK.

The pals served warming drinks for beachgoers, swimmers and dog-walkers enjoying a morning stroll, along with a variety of delicious homemade cakes.


Do it for research.

"I chose to host a bake sale in my office, it was a great success and raised over £100. Even if it doesn’t look how you hoped, cake brings everyone together!"


Audrey, baker

Baking for research? Let's turn up the heat.

Here are some fundraising ideas…

  • Get planning. Is it just you baking? Or will you ask friends, and will it be competitive?
  • Get it in the diary. Will you need to set up a virtual event? Will you offer a ‘bake-away’ from your front door?
  • Get noticed. Shout about it on social media. Bake weird and wonderful recipes. Go big on the icing. Be different. Be you.
  • Get going. But maybe have a few practices before the big day. No soggy bottoms!

Your fundraising questions answered.

Is there a minimum fundraising target?

No. Fundraise your way and every pound you raise will make life-changing breakthroughs possible for people affected by dementia. When you’re raising money for charity, every pound is important.

Can I get materials to promote my activity?

You certainly can. Running tops, supporter kits, balloons, collection boxes, posters, money buckets, t-shirts, information about Alzheimer’s Research UK… However you’re fundraising, request materials here. Please allow at least two weeks for delivery.

How do I pay in the money?

It depends how you’re fundraising. If you have an online page, we’ll automatically receive your money. For offline fundraising, you can send us a cheque for the full amount you’ve raised. Please make it out to Alzheimer’s Research UK and send it to Alzheimer’s Research UK, 3 Riverside, Granta Park, Cambridge CB21 6AD.

If you’d prefer, it’s simple and easy to pay by bank transfer – call 0300 111 5555 or email to get our bank details.

Can I speak to someone?

Got an idea you’d like to talk to us about? Call us on 0300 111 5555 or email and we’ll put you in touch with lead fundraisers in your area.

Can I still fundraise during lockdown and while social distancing?

Yes! Your fundraising pack has lots of information about how you can stay safe while fundraising. Please make sure you follow the latest government guidelines throughout your fundraising.

Why it's important. Why it's fun.

Serious fun = serious fundraising for dementia.

  • £10 buys 100 invaluable microscope slides.
  • £50 helps pay for a sensitive brain scan.
  • £100 helps bring life-changing breakthroughs closer.

Every pound you raise will make a big difference – so let’s get out there and have fun.