This orange will change the conversation about dementia
#ShareTheOrange
Dementia is not a natural part of ageing
It’s caused by physical diseases, most commonly Alzheimer’s. The damage to a brain with Alzheimer’s can leave it weighing 140g less than a healthy one.
That’s about the weight of an orange.
But this shows that Alzheimer’s is a physical disease. And through research, we know diseases can be slowed. They can be stopped.
At Alzheimer’s Research UK, we believe research can change the future. But to help us get there sooner, we must change the conversation about dementia.
Raise your voice for dementia
By supporting #ShareTheOrange, you’re joining millions of people worldwide challenging outdated attitudes on dementia and powering research breakthroughs. With the backing of your favourite TV shows and a host of influencers and celebrities, together we are changing the conversation about dementia. Check out some of the fantastic support for this year’s campaign.
Channel 4 gets sharing
Famous faces spread the word
people have shared the orange
Amber Doig-Thorne
Actress
Anastasia Kingsnorth
YouTuber
Bishamber Das
Model
Candice Brown
Celebrity baker
Clare Siobhan
Gamer
Doug Armstrong
Content creator and musician
Emma Conway
Blogger
Emma Dabiri
Author and presenter
Hannah Rutherford
Gamer and content creator
Jemel One Five
YouTuber
Joel and Lia
YouTubers
Josh Denzel
Presenter and content creator
Laila-Jean Washington
Content creator
Lee Hinchcliffe
YouTuber
Mark Ferris
YouTuber
Mark Purdy
Gamer
Michelle Elman
Body confidence coach
Niki and Sammy
Digital creators and presenters
Nikki Christou
YouTuber
Olivia Campbell
Model
Paisley Billings
TV Star and actress
Roman Kemp
Presenter
Saffron Barker
YouTuber
Safwan Ahmedmia
Content creator
Sarah Close
Singer
Simone Partner
Blogger
Stephanie Elswood
YouTuber and dancer
#ShareTheOrange - the story so far...
Part 1
2016
Watch the first #ShareTheOrange film starring Christopher Eccleston.
Part 2
2018
View the second chapter of our #ShareTheOrange campaign, starring Bryan Cranston.
The making of #ShareTheOrange
2019
Discover why we created a third chapter of #ShareTheOrange from those who made it happen.