Ubisoft’s #JustDanceMemories campaign raises £60,000 for Alzheimer's Research UK
We’re excited to announce that our partnership with Ubisoft, the creator and publisher of Just Dance, has raised an incredible £60,000 for life-changing dementia research – double the original target!
Alzheimer's Research UK joined forces with Ubisoft to celebrate the 10-year anniversary of Just Dance and support our vital work.
People were asked to share an inspiring film on social media, which features Alzheimer's Research UK supporter Lynne, and her mam Anne. The film shows how dance still connects the pair, despite Anne being in the late stages of Alzheimer’s disease.
Ubisoft pledged to donate £1 for every share, retweet or comment on the film and for every use of the campaign’s hashtag #JustDanceMemories.
Thanks to you and the incredible support across social media, Ubisoft doubled its commitment from £30,000 to £60,000.
If you’d still like to play your part, you can get involved in the campaign by:
Watching the film to see why it’s so important we protect precious memories from dementia.
Fundraising using Just Dance and help protect the moments that matter.