Here, you can find out how to take better care of your brain – the very thing that makes you, you.
There are lots of things you can do, but it’s easy to practise good brain health in your daily life by following three simple rules:

Challenge your brain to stay sharp
Mental activity, particularly in midlife, can help protect brain health in later life.

Keep connected to the people around you
Research suggests that social isolation is linked to increased risk of dementia.

Love your heart
What’s good for your heart is good for your brain!
Discover our Think Brain Health tips
Looking after your brain doesn't have to be complicated - it's about taking small steps that work for you.
Healthy recipes for your brain
Created by Alzheimer’s Research UK supporter and Great British Bake Off winner, Candice Brown.
The Brain Health quiz
Why not put your brain to the test with one of our Think Brain Health quizzes?
Read our blog
Richard Walker, our Ambassador and Managing Director of Iceland Foods, shares why stores are thinking brain health.

Candice Brown
Alzheimer’s Research UK supporter and Great British Bake Off winner 2016
"Alzheimer’s Research UK’s work is absolutely vital and this partnership with Iceland Foods will raise much-needed awareness about dementia, and will highlight the simple ways people can reduce their risk of developing the condition."
"I’d like to say a big thank you to Iceland Foods and its customers for supporting the charity and giving hope to others."
Iceland Foods Charitable Foundation has donated £100,000 to Alzheimer’s Research UK as part of this activity, adding to the company’s overall commitment to Alzheimer’s Research UK of over £5 million since 2011!



