Brookside actress in 70-mile cycle challenge for Alzheimer’s Research UK
Posted on 16th June 2015
Former Brookside actress Paula Frances Muldoon, from Waterloo in Merseyside, is jumping in the saddle to raise money for Alzheimer’s Research UK.
Paula is asking fellow cycling enthusiasts to join her in a 70-mile cycle challenge from Blackpool Tower to the Royal Liver Building in Liverpool on Saturday 27 June, and is hoping to raise over £6,000 for the UK’s leading dementia research charity. She will be spurred on by thoughts of her dad Michael, who was diagnosed with frontotemporal dementia when he was just 55 and died in 2012, aged 64.
Paula, who played Diana Corkhill on Brookside for three years and is also known for her roles in Doctors, Nice Guy Eddie and Moving On, set up the Braveheart Foundation in memory of Michael, with all the money raised through the foundation going to Alzheimer’s Research UK. A fitness instructor and personal trainer, Paula has already organised two mass cycle rides and a seven-hour exercise challenge, which together have raised over £18,000 for Alzheimer’s Research UK. Paula is hoping that cyclists of all abilities will join her on her next cycle challenge to help raise even more funds for pioneering dementia research.
Cyclists will meet at Crosby Lakeside Adventure Centre at 7.30am on Saturday 27 June where their bikes will be loaded on to a support vehicle and they will board a coach to take them to the famous Blackpool Tower. The event will begin at 9.30am, led by Paula, and will take cyclists on a 70-mile route on A-roads and cycle paths to arrive at Liverpool’s iconic Royal Liver Building by 7.30pm. Entry costs £35 per person including transport and a pub lunch, and participants are asked to aim for a fundraising target of £100 which will go to Alzheimer’s Research UK.
Paula explained her motivation for supporting the charity:
“Dad was a real character and very inspirational. Now I’m a fitness instructor because of him – he ran several gyms and when I wanted to begin a career in health and fitness he was very encouraging.
“When Dad was diagnosed with frontotemporal dementia it was a shock to us all. It changed his personality, behaviour and emotions. I know he would be really proud of all the fundraising I have done for Alzheimer’s Research UK and he would have been the first person to sign up for this next challenge and get involved.
“I chose to support Alzheimer’s Research UK because research is the only way we are going to find the treatments and cure that are so desperately needed. It’s been amazing to bring together people with a shared experience of dementia to raise much needed money. Cycling is a great sport because people of all ages and abilities can take part. We go at the speed of the slowest cyclist and we leave no one behind, so I encourage anyone who wants to take part to sign up and support Alzheimer’s Research UK.”
Jodie Vaughan, Community Fundraising Manager for Alzheimer’s Research UK, said:
“We couldn’t be more grateful to Paula for her energetic fundraising activities and wish her every success with her 70-mile cycle ride. The money the event raises will help provide crucial resources for our scientists and fund pioneering research, driving the next breakthrough.
“Alzheimer’s Research UK invests in the research that brings us the best hope of finding ways to diagnose, prevent, treat and cure Alzheimer’s disease and other forms of dementia. There are 850,000 people across the UK living with dementia, including over 18,000 in Merseyside. Research has the power to defeat dementia, and Alzheimer’s Research UK is leading the charge. We rely on dedicated supporters like Paula to fund our world class research.”
For more information or to sign up for the cycle ride from Blackpool Tower to Liverpool’s Royal Liver Building contact Paula at firstname.lastname@example.org.
For further information about Alzheimer’s Research UK, or to find out more about fundraising for the charity, call 0300 111 5555 or visit www.alzheimersresearchuk.org.