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Join the giving revolution this Christmas – Alzheimer’s Research UK is proud to be part of innovative product line-up from Advent of Change

Alzheimer’s Research UK is pleased to be part of a unique product line-up for Christmas 2021, alongside 47 other charities. The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.

This year, the flagship calendars are returning alongside brand-new products aiming to help even more charities. Alzheimer’s Research UK is proud to join the Advent of Change movement, as part of the Premium Charity Advent Calendar, Children’s Charity Advent Calendar and Charity Advent Candle.

 

Premium Charity Advent Calendar

Alzheimer’s Research UK is pleased to be included in this year’s best-selling Premium Charity Advent Calendar. Beautifully updated for 2021 with an eye-catching design and new charity donations, Advent of Change’s flagship product is ready to brighten up the Christmas countdown once again.

 

Children’s Charity Advent Calendar

Designed to get the whole family involved, the bright and colourful Children’s Charity Advent Calendar uses child-friendly language and hand-picked charities – including Alzheimer’s Research UK – to help all ages understand the power of giving. This also includes a fun mini game to add festive joy to the Christmas countdown.

 

Charity Advent Candle

We’re delighted to have been included in Advent of Change’s luxury scented advent candle, made using 100% natural wax with no parabens and styled to perfection with a beautifully frosted finish. When lit, the candle burns down to reveal hidden numbers while a complementary booklet gives the user information about each of the 24 included charities.



About Advent of Change

Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.

The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year.

Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for its outstanding contribution to charity and the community.

By the end of 2020, Advent of Change had raised over £500,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 29-year-old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities.

Open up to change this year

The Advent of Change range is available to buy online via the Advent of Change website adventofchange.com and John Lewis & Partners.

About the author

Andrew Durnin

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