ARUKmemories for GivingTuesday

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By Helen Morgan | Tuesday 02 December 2014

What are your treasured memories? Meeting your younger sibling for the first time? An amazing birthday cake? A huge ice cream at the beach? Enjoying a family Christmas?

We’re on a mission to recreate treasured memories today, the UK’s first #GivingTuesday, and we need your help.

How can I get involved?

aruk-memories-web1We’re asking you to recreate treasured photos and share them on social media.

Make sure that you’re prepared for the day by following us on Twitter and Facebook:

  • Dig out a treasured family picture
  • Recreate that photo
  • Share!

We’ll be sharing memories throughout the day. You can also nominate friends and family to do the same.

What is Giving Tuesday?

aruk-memories-web2It’s a global campaign encouraging people to give their time, money or voice to charity on one day. #GivingTuesday was launched in the USA in 2012. It falls directly after Black Friday and Cyber Monday and asks people to do one simple charitable act on the day as part of their run up to Christmas.

Why is Alzheimer’s Research UK getting involved?

This is the first time that #GivingTuesday has taken place in the UK and we’re joining with other likeminded organisations to inspire people to get involved. We want to use the day to spread the word and encourage people to recreate and share their favourite memories.

Thanks for getting involved and we look forward to seeing your memories.


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About the author

Helen Morgan