Alzheimer’s Research UK has joined forces with Public Health England and Alzheimer’s Society to dispel these myths and ensure that dementia is part of the conversation when over-65s go for their NHS Health Check in England.
But this year sees a new advert that’s got everyone talking and a lot of us shedding a tear. I’m talking, of course, about Alzheimer’s Research UK’s clever and poignant animated ad where we see Santa living with Alzheimer’s disease, as the world carries on around him and eventually starts to forget him.
Part of our mission at Alzheimer’s Research UK is to empower people across all generations through greater understanding of dementia.
While our scientists have a battle on their hands finding new ways to fight the disease processes behind dementia, there’s another battle to win in moving the collective public understanding of dementia out of the dark ages.
Dr Tim Shakespeare, an Alzheimer’s Research UK Research Fellow at UCL (University College London) has led the creation of a new free online course called ‘The Many Faces of Dementia’ which will start in March. Tim describes why he created the course and what you’ll learn.
So our way of thinking differently about communicating dementia is to try to reduce a complex area down to a simple visual metaphor.
Dementia isn’t a condition that just affects an individual, its impact is felt through whole families and across generations.
This week Alzheimer’s Research UK has launched a brand new website, ‘Dementia Explained’, designed to help children better understand dementia.
A new analysis has estimated that for every child born this year, one in three can be expected to develop dementia during their lifetime.