We hope these films help the public appreciate the complexity of dementia – that memory loss is only the beginning for some and far from the whole story for most.
Taking the time to watch the video will help many people to better understand the nature of diseases like Alzheimer’s, but by sharing it, the impact grows, and more and more people will get this important message.
To accelerate progress towards life-changing treatments, we must also change the conversation about dementia.
Looking back now the early changes were so marginal and so easy to put down to other things – tiredness, stress. You could always find an explanation.
Awareness and understanding of dementia in BAME communities is also lower than in the UK population as a whole. Some South Asian languages don’t have a word for dementia, and this can lead to myths about what causes it.
This is the spirit that motivates us at Alzheimer’s Research UK and, we believe, the same spirit that leads thousands of you to donate, fundraise, take part in research, speak out, volunteer and give more power to our mission than ever.
Deep’s using his radio show to shine a spotlight on dementia and ask the questions that are often left unspoken.