In the interviews after the death of Sir Terry Pratchett, the most common question we were asked is “what did he mean to Alzheimer’s Research UK”? Terry was incredibly generous to us, he donated over $1 million to our research to help reveal the mysteries of his disease. He encouraged our scientists. He became our Patron. He was angry about his diagnosis, outraged that the condition was stealing his abilities and sense of self – he helped us campaign around the disparity in funding for dementia research.
While our scientists have a battle on their hands finding new ways to fight the disease processes behind dementia, there’s another battle to win in moving the collective public understanding of dementia out of the dark ages.
So our way of thinking differently about communicating dementia is to try to reduce a complex area down to a simple visual metaphor.
It’s been a busy 12 months for the Alzheimer’s Research UK press team, with dementia seemingly never far from the headlines.
Our new awareness campaign kicks off with our television advert during the Britain’s Got Talent final on ITV1 this Sunday evening (31 May, around 8.40pm). It is seeking two important outcomes that our research has told us that we really need strive to achieve.
Alzheimer’s Research UK Research Fellow Tim Shakespeare explains how research into how eye movements are affected by posterior cortical atrophy (PCA).
Alzheimer’s Research UK’s BBC Lifeline appeal aired on 16 November 2015. But what goes in to making a television charity appeal?
Dementia is something which has in all sorts of ways skewed our sense of priorities as a society and warped our vision not only of what is morally right but of what is financially sensible.
Photographs from Forget-Me-Not, The Patsy Duffy Memorial Benefit in Belfast on 7 March 2014, which raised funds and awareness of dementia.
It is imperative we come together and raise awareness of this horrid disease. It’s not just affecting Americans, it’s a global issue and it must be tackled now by investing more money into research.