Celebrity support
Why we made The Trouble with Dad…
The reason is that when we started this film I wanted to show another side of dementia – a different version of it.
Sir Terry Pratchett: A watershed moment for dementia
In 2008, Alzheimer’s Research UK’s late Patron Sir Terry Pratchett triggered a societal shift in attitudes towards dementia. On stage at the charity’s annual research conference, Sir Terry delivered a uniquely witty and affecting announcement of his own dementia diagnosis.
Sir Terry Pratchett: The fantasy author’s legacy to dementia research
In the interviews after the death of Sir Terry Pratchett, the most common question we were asked is “what did he mean to Alzheimer’s Research UK”? Terry was incredibly generous to us, he donated over $1 million to our research to help reveal the mysteries of his disease. He encouraged our scientists. He became our Patron. He was angry about his diagnosis, outraged that the condition was stealing his abilities and sense of self – he helped us campaign around the disparity in funding for dementia research.
A Walk Through Dementia
While our scientists have a battle on their hands finding new ways to fight the disease processes behind dementia, there’s another battle to win in moving the collective public understanding of dementia out of the dark ages.
The future of dementia is orange
So our way of thinking differently about communicating dementia is to try to reduce a complex area down to a simple visual metaphor.
Pogo sticks, trial results and ‘transmissible Alzheimer’s’ – top 10 headlines from 2015
It’s been a busy 12 months for the Alzheimer’s Research UK press team, with dementia seemingly never far from the headlines.
Inspiring a fightback
Our new awareness campaign kicks off with our television advert during the Britain’s Got Talent final on ITV1 this Sunday evening (31 May, around 8.40pm). It is seeking two important outcomes that our research has told us that we really need strive to achieve.
The eyes have it – how eye movements are affected by posterior cortical atrophy
Alzheimer’s Research UK Research Fellow Tim Shakespeare explains how research into how eye movements are affected by posterior cortical atrophy (PCA).
BBC Lifeline: On location
Alzheimer’s Research UK’s BBC Lifeline appeal aired on 16 November 2015. But what goes in to making a television charity appeal?
Where Memories Go: Why Dementia Changes Everything
Dementia is something which has in all sorts of ways skewed our sense of priorities as a society and warped our vision not only of what is morally right but of what is financially sensible.
