Award-winning community worker is the star of a new charity video for Alzheimer’s Research UK

11 July 2017

An award-winning community worker from Barking is the star of a new charity video by the UK’s leading dementia research charity.

Emdad Rahman, 41, raised over £100 completing Running Down Dementia, a campaign by Alzheimer’s Research UK, last year.

The challenge encourages participants to run 100km over summer and raise £100 while linking their running app to the Running Down Dementia website and competing in virtual leaderboards.

Emdad is a dedicated advocate of Running Down Dementia, and runs across London wearing his Running Down Dementia t-shirt and spreading the word about the challenge, while posting pictures of his journey on social media.

The dad-of-three became passionate about the cause after seeing the devastating impact dementia has on families where he lives in Barking and Tower Hamlets where he works and volunteers. He also experienced dementia first hand when his relative was diagnosed.

Emdad, who works as a civil servant, is a firm believer in inclusivity, and said “frankly you can hop, skip or dance” your way to Running Down Dementia’s 100km challenge.

He has been recognised for his work within the community: he is an MBE, a freeman of the City of London, and was a Paralympic torchbearer in London 2012, a Queen’s Baton Relay batonbearer at the 2014 Commonwealth Games and recently won a Muslim News Award for Excellence in Community Relations for his charity efforts.

He has just recorded a video to help Alzheimer’s Research UK achieve its goal of a world free from the fear, harm and heartbreak of dementia.

Emdad said:

“It was absolutely fantastic shooting this campaign video. For many years dementia has been ignored by large parts of our community and even now it is unfortunate that some people feel stigmatised by the terrible effect dementia has on their lives.

“I’m very proud to have played a small part in raising such wonderful awareness and the response from everyone has been beyond terrific.”

You can watch Emdad’s video, as well as others, at www.runningdowndementia.org/teamaruk

Kenneth Foreman, Sporting Events Manager at Alzheimer’s Research UK, said:

“There are 850,000 people in the UK living with dementia. We need people from all walks of life getting out on the streets and talking about the charity’s pioneering work and the devastating effects of dementia if it is to be defeated.

“Emdad has been a wonderful advocate, championing Running Down Dementia and raising money along the way. We can’t thank him enough.”

To sign up to Running Down Dementia, go to www.runningdowndementia.org