Alzheimer’s Research Trust launch nationwide TV appeal

The UK’s leading dementia research charity, the Alzheimer’s Research Trust launches a nationwide TV campaign to raise awareness of the urgent need for more research into the devastating diseases of Alzheimer’s and other forms of dementia.

Posted on 9th February 2010

There are two adverts being shown; one featuring a scientist researching the disease in order to discover new treatments and the other an emotional appeal from a woman who describes how she lost her husband two years ago – her husband sits next to her staring vacantly into space, physically alive yet no longer aware of who or where he is.

Rebecca Wood, Chief Executive of the Alzheimer’s Research Trust said:
“This is the first time we have used TV to reach out to the nation and highlight to every home the devastation that Alzheimer’s causes. Over 820,000 people in the UK have Alzheimer’s or another form of dementia, yet research is seriously underfunded.

We’re asking for people to donate just £4 a month to fund vital research to find a cure.”

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