Our promise to you

Here at Alzheimer’s Research UK, we know how important the way we operate and behave is to you.

We receive no government funding for our research and we are completely dependent on the generosity of you, our supporters, to fund our pioneering research programme.

This is something we take very seriously, so we wanted to let you know what you can expect from us:

Our promise to you

We promise to spend your money wisely

For every £1 donated, 84p powers our research and helps people to understand and take action on dementia. The remaining 16p raises our next £1 and funds essential running costs. We’re constantly looking at ways we can reduce costs and run the charity more efficiently, including the use of volunteers wherever possible. We’re totally transparent – further details on our finances can be found in our annual report and accounts.

Our promise to you

We promise to continue funding the best quality science

The only way to overcome dementia is through research, and so we promise to use your donations to fund the very best. Last year our supporters’ donations helped to fund 62 new projects and pioneering initiatives. You’ll also be pleased to know that every £1 invested in fundraising, raises £3 to spend on research and other charitable activities.

Our promise to you

We promise to treat you fairly

We’ll always be open and honest with you and we won’t present anything in a way that could be misinterpreted, be it in communications, on our website or on the phone. We also give you the opportunity to opt out of receiving communications from us. Simply contact our Supporter Care team on 0300 111 5555 and we’ll make sure your details and preferences are updated immediately.

Find out more about our promise to you in our Supporter Charter and FAQs.