Without you, we simply wouldn’t be able to fund vital research into finding preventions, treatments and a cure for dementia.
We respect and value each and every one our Supporters and have a Supporter Charter that all of us at Alzheimer’s Research UK are committed to.
Of course if you have any other questions or comments, do contact our Supporter Care team.
We promise to spend every penny carefully and make the best use of your donation to help further dementia research for the benefit of everyone.
For every £1 donated in 2021/22, 73p powered our research and helped people to understand and take action on dementia. The remaining 27p helped raise our next £1 and fund essential running costs. For every £1 invested in fundraising, we raised £3 to spend on research and other charitable activities like raising awareness. You can find all the details in our Annual Accounts.
Yes, we are currently a partner in a collaborative initiative focusing on early detection of major diseases, which is backed by funding through the government’s Industrial Strategy. However, the majority of our research projects rely on voluntary donations, and we rely on the support of the public to be able to continue our work.
We take all feedback and complaints seriously and actively encourage our Supporters to tell us what they think we are doing right, and sometimes wrong. Our Supporter Care team are dedicated to providing the best possible service, and we promise to properly consider and respond to every complaint or enquiry as quickly as possible. Find out how to get in touch.
You want to keep up to date on our work, hear the latest news and other relevant information about dementia, and find out how we’ve spent the money you raise or donate. At the same time we are respectful, and don’t want you to ever feel bombarded. When communicating with you we’ll give you the opportunity to tell us how you would like to receive future communications and the opportunity to opt out, or just receive specific communications. If at any point you wish to change these preferences please contact our Supporter Care team and we will make sure your details and preferences are updated immediately.
If you are receiving unwanted mail or telephone calls from a variety of organisations the following may be of help:
The Mailing Preference Service can remove your details from all commercially rented mailing lists. You can call them on 0845 703 4599 or register online.
You can register your phone number with the Telephone Preference Service to opt out of unsolicited sales and marketing calls. You can call them on 0345 070 0707 or register online.
We are committed to protecting your personal details. Whenever personal information is provided, we will treat it in accordance with the current UK Data Protection legislation. Any personal information you provide, will not be swapped with other charities or sold to third parties.
A regular gift by Direct Debit gives us the ability to commit to projects on a long term basis as we can predict how much money we’ll have to fund research in future years. More of your money goes towards our work as they generate less administration and carry cheaper bank charges. We understand that you may need to change how much you donate over time; we’re always happy to help you manage your donations so please get in touch with our Supporter Care team and we will be happy to help.
Yes, we are currently running telephone fundraising campaigns. Contacting our Supporters by telephone gives us the opportunity to thank and update them on our recent work.
Telephone fundraising is one of the most effective ways to raise funds to support our work. We carefully select our fundraising partners and only work with people that are as passionate as us about our cause and finding treatments and a cure for dementia.
We provide face to face training for all our Fundraisers and work with them closely to ensure they take the best approach and respect the wishes of our Supporters. All our partners work to a strict Vulnerable Person’s Policy to ensure that if Fundraisers have any concerns or doubts about the Supporter they are talking to, they promptly end the call. Every call the Fundraisers make on behalf of us is recorded and we regularly listen into the calls being made, so that if we can act quickly if we have any concerns around the Fundraisers and their approach.
Yes, we are currently running private site and door to door fundraising campaigns. They are carried out by third party professional fundraisers across the UK in locations such as shopping centres, train stations and supermarkets and residential areas respectively. We use these methods of fundraising as they allow us to talk a range of people across the UK about our work.
We work with partner agencies in our face to face fundraising. We carefully select these fundraising partners and only work with those who are members of the Institute of Fundraising to ensure our campaigns adhere to industry best practice.
We provide full training for all fundraisers and work with them closely to ensure they take the best approach and respect the wishes of the public. The fundraisers will be wearing Alzheimer’s Research UK branded clothing or tabards and carrying ID cards. They typically operate between 10.00am and 6.00pm on Private Sites and up to 8:30pm in residential areas.
We regularly mystery shop so that we can ensure everybody has a positive experience with the Fundraisers that are working on our behalf. We take any feedback about this activity from our Supporters very seriously and will act quickly if we have any doubts that our high standards are not being met.
We are very mindful that we may inadvertently contact or be contacted by vulnerable or elderly Supporters. Our Supporter Care team are trained to ensure they deal with vulnerable Supporters in the best possible way. When working with third parties, we have clear and stringent procedures in place, particularly around vulnerable elderly Supporters to make sure we treat them sensitively and fairly.
We have also made the decision to exclude anyone over the age of 85 from our fundraising campaigns where date of birth information is available. We have a Vulnerable Person’s Policy that all staff adhere to.
It is not Alzheimer’s Research UK’s policy to disclose salaries of individuals employed by the charity, but you’ll note from our latest audited Annual Accounts submitted to the Charity Commission that 24 people are paid in excess of £60,000. We will continue to report transparently on our salary and support costs to the Charity Commission each year.
Our total spend on staff, including employment and pension costs, for our most recent accounting period was £9,028,951 which equates to 20% of our total expenditure for that year. Staff are able to claim out of pocket expenses and only essential travel and subsistence costs are reimbursed – and certainly no-one ever travels first class. Our staff members at all levels are critical to our success, and we seek the best candidates to join our team, who can help push the charity towards greater successes in future as people with dementia and their families deserve no less. We remunerate this talent accordingly.