Your questions answered

Here are a few of the more commonly asked questions we get asked – we hope you find them useful.

Without you, we simply wouldn’t be able to fund vital research into finding preventions, treatments and a cure for dementia. We receive no government funding – you are powering the fightback against dementia.

We respect and value each and every one our Supporters and have a Supporter Charter that all of us at Alzheimer’s Research UK are committed to.

Of course if you have any other questions or comments, do contact our Supporter Care team.

How will you spend my donation?

We promise to spend every penny carefully and make the best use of your donation to help further dementia research for the benefit of everyone.

For every £1 donated, 84p powers our research and helps people to understand and fight dementia. The remaining 16p raises our next £1 and funds essential running costs. For every £1 invested in fundraising, we raised £3 to spend on research and other charitable activities like raising awareness. You can find all the details in our Annual Accounts.

Last year, thanks to our amazing Supporters, we were able to invest in 64 new research projects and pioneering initiatives, like our Drug Discovery Alliance and Global Clinical Trials Fund.

Do you receive any government funding?

We receive no government funding for research, so all the research we fund is from the generous donations our Supporters make to us. Dementia research is grossly underfunded – just 3% of the governments total medical research funding is on dementia. You are powering the fightback against dementia. Thank you.

How do I make a complaint or give feedback?

We take all feedback and complaints seriously and actively encourage our Supporters to tell us what they think we are doing right, and sometimes wrong. Our Supporter Care team are dedicated to providing the best possible service, and we promise to properly consider and respond to every complaint or enquiry as quickly as possible. Find out how to get in touch.

How do I opt out of receiving communications from you?

You want to keep up to date on our work, hear the latest news and other relevant information about dementia, and find out how we’ve spent the money you raise or donate. At the same time we are respectful, and don’t want you to ever feel bombarded. When communicating with you we’ll give you the opportunity to tell us how you would like to receive future communications and the opportunity to opt out, or just receive specific communications. If at any point you wish to change these preferences please contact our Supporter Care team and we will make sure your details and preferences are updated immediately.

If you are receiving unwanted mail or telephone calls from a variety of organisations the following may be of help:

The Mailing Preference Service can remove your details from all commercially rented mailing lists. You can call them on 0845 703 4599 or register online.

You can register your phone number with the Telephone Preference Service to opt out of unsolicited sales and marketing calls. You can call them on 0345 070 0707 or register online.

What will you do with my personal details?

We are committed to protecting your personal details. Whenever personal information is provided, we will treat it in accordance with the current UK Data Protection legislation. Any personal information you provide, will not be swapped with other charities or sold to third parties.

We do work with some agencies who operate on our behalf as this is the most cost effective way to fundraise. We have robust contracts in place with them, always reviewed by an independent solicitor. If you haven’t opted out of communications we may pass your details to them to contact you on our behalf. We work very closely with them to ensure they meet our high standards. Please see our privacy policy for further information.

Why do you encourage people to make regular gifts rather than one off donations?

A regular gift by Direct Debit gives us the ability to commit to projects on a long term basis as we can predict how much money we’ll have to fund research in future years. More of your money goes towards our work as they generate less administration and carry cheaper bank charges. We understand that you may need to change how much you donate over time; we’re always happy to help you manage your donations so please get in touch with our Supporter Care team and we will be happy to help.

Do you do telephone fundraising?

Yes, we are currently running telephone fundraising campaigns. Contacting our Supporters by telephone gives us the opportunity to thank and update them on our recent work.

Telephone fundraising is one of the most effective ways to raise funds to support our work. We carefully select our fundraising partners and only work with people that are as passionate as us about our cause and finding treatments and a cure for dementia.

We provide face to face training for all our Fundraisers and work with them closely to ensure they take the best approach and respect the wishes of our Supporters. All our partners work to a strict Vulnerable Person’s Policy to ensure that if Fundraisers have any concerns or doubts about the Supporter they are talking to, they promptly end the call. Every call the Fundraisers make on behalf of us is recorded and we regularly listen into the calls being made, so that if we can act quickly if we have any concerns around the Fundraisers and their approach.

Do you do face to face fundraising?

Yes, we are currently running private site and door to door fundraising campaigns. They are carried out by third party professional fundraisers across the UK in locations such as shopping centres, train stations and supermarkets and residential areas respectively. We use these methods of fundraising as they allow us to talk a range of people across the UK about our work.

We work with partner agencies in our face to face fundraising. We carefully select these fundraising partners and only work with those who are members of the Institute of Fundraising to ensure our campaigns adhere to industry best practice.

We provide full training for all fundraisers and work with them closely to ensure they take the best approach and respect the wishes of the public. The fundraisers will be wearing Alzheimer’s Research UK branded clothing or tabards and carrying ID cards. They typically operate between 10.00am and 6.00pm on Private Sites and up to 8:30pm in residential areas.

We regularly mystery shop so that we can ensure everybody has a positive experience with the Fundraisers that are working on our behalf. We take any feedback about this activity from our Supporters very seriously and will act quickly if we have any doubts that our high standards are not being met.

What do you do to protect vulnerable people?

We are very mindful that we may inadvertently contact or be contacted by vulnerable or elderly Supporters. Our Supporter Care team are trained to ensure they deal with vulnerable Supporters in the best possible way. When working with third parties, we have clear and stringent procedures in place, particularly around vulnerable elderly Supporters to make sure we treat them sensitively and fairly.

We have also made the decision to exclude anyone over the age of 85 from our fundraising campaigns where date of birth information is available. We have a Vulnerable Person’s Policy that all staff adhere to.

How much do you pay your Chief Executive Officer?

It is not Alzheimer’s Research UK’s policy to disclose salaries of individuals employed by the charity, but you’ll note from our latest audited Annual Accounts submitted to the Charity Commission that seven people are paid in excess of £60,000. We will continue to report transparently on our salary and support costs to the Charity Commission each year.

How much do you spend on staff salaries?

Our total spend on staff, including employment and pension costs, for our most recent accounting period was £3,663,499 which equates to 15% of our total expenditure for that year. Staff are able to claim out of pocket expenses and only essential travel and subsistence costs are reimbursed – and certainly no-one ever travels first class. Our staff members at all levels are critical to our success, and we seek the best candidates to join our team, who can help push the charity towards greater successes in future as people with dementia and their families deserve no less. We remunerate this talent accordingly.