Members of the public will have the opportunity to add their memories to the memory wall - good, bad or otherwise – alongside those of Sir Terry Pratchett, Gordon Brown, Fern Britton, Sir Michael Parkinson and many other famous names.
The Alzheimer’s Research Trust, is the UK’s leading dementia research charity, based in Great Shelford, in Cambridgeshire. Its Memories Matter campaign was launched in 2009 to draw attention to the memory loss experienced by 700,000 people nationwide, who live with the daily reality of Alzheimer’s and other forms of dementia, and how this could be halted through more funding for research.
Charlotte Garner, Community Fundraiser, for the Alzheimer’s Research Trust said: “As Cambridge is our home town, it is the first stop on our tour of cities around the country this year as part of our Memories Matter campaign. We will be in the Grand Arcade all day and our memory wall will be located beside the John Lewis department store. We will be distributing free information to anyone who would like to know more about Alzheimer’s and related dementias and the research we are funding to find new preventions, treatments and the ultimate cure.
“Persistent memory loss is usually one of the first signs of Alzheimer’s, not just forgetting where the car keys are but forgetting what they are for. The population living with dementia is forecast to double within a generation, so it’s something we should all be thinking about seriously. Nearly 6,000 people in Cambridgeshire alone have dementia and research is the only way to beat this condition, yet it is seriously underfunded.”
Further information about the Alzheimer’s Research Trust’s Memories Matter campaign can be found at www.memories-matter.org.
For further information, photos or to speak to Charlotte Garner, please contact the charity’s Community Press Officer, Sue Armstrong on 01223 843304 or email firstname.lastname@example.org
Photo opportunity: From 8.30am-6.00pm on Saturday 6 February to photograph staff from the Alzheimer’s Research Trust beside the memory wall, next to John Lewis, in the Grand Arcade shopping centre, Cambridge. If you wish to attend, please contact Sue Armstrong on 01223 843304.
Notes to editors
• The Alzheimer's Research Trust provides free information on Alzheimer's disease and related dementias: phone 01223 843899 or visit www.alzheimers-research.org.uk. The charity relies solely on public donations to fund its research.
• The Alzheimer’s Research Trust is currently supporting 120 projects across the country.