Our huge thanks go to Iceland Foods for their wonderful fundraising efforts in 2011 for Alzheimer’s Research UK. The staff and customers of Iceland all contributed to the amazing total of £1.2m being raised for vital dementia research.
We are delighted to be working with Iceland again in 2012 and extend our sincere thanks for their continued support. We very much look forward to the year ahead with lots of fun and exciting fundraising activities already planned. After conquering Everest in support of Alzheimer’s Research UK in 2011 Malcolm Walker, Iceland’s Chief Executive, is taking on another ambitious challenge and will be trekking to the South Pole. Malcolm is hoping that his trek will inspire his colleagues to join in the fundraising efforts and help to raise a further £1m for the charity.
Prof Nick Fox, leader of the UCL Institute of Neurology research team investigating early-onset dementia, said: “For medicines to be truly effective in Alzheimer's disease, it is critically important to be able to identify people at the earliest stages of the disease. It seems clear that this is some 15 years before people start to show the symptoms of Alzheimer’s – such as memory loss.
The money raised by Iceland Foods will be used to study a selected group of healthy people in their mid-sixties to investigate whether signs of very early disease can be identified. Crucially, the research will support repeated measurements of the same people, so changes can be monitored over time. The work could enable new treatments to be tested at a stage in the disease where they have the greatest possibility of helping people. Support from Iceland will make this pioneering study possible.
We look forward to updating you on the exciting year ahead. For further details on the research Iceland are supporting, please visit www.iceland.co.uk